MICHAEL YIP

I AM A

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Hello,

I'm Michael Yip

With 20+ years in the video and photography industry, I've been engaged to cover quite a number of historical events that happened across the Asian region in the recent years. From the 1st Formula 1 race in Malaysia to the SEA Games in Laos and Olympics in Australia. Since 2010, based out of Kuala Lumpur, my team and I have been engaged to cover a number of corporate clients and notable individuals as well as festivals in the Asian region. To get in touch with us to use our service, Just head over to the contact section and drop me a message.

Through ABOOD PLT., my team and I also provides Event Production as well as Procurement services. Our core team has a combined 30+ years of experience in the event industry organizing festivals and corporate functions as well as corporate training services. We also have a team that has a strong network in the business world that enabled us to provide procurement services to various businesses looking for specific items or services. To reach out to us, you can drop me a message via the floating button at the bottom right or write in to us at info@mikeyip.com or aboodmediamy@gmail.com

If you are stumped by the photo, yes, I dance as well, mainly Salsa, Bachata, Kizomba, West Coast Swing and Argentine Tango. I have since stopped performing due to injuries but if you are looking for performers for corporate events/functions/parties/festivals. Do drop me a message as well as I manages some of the dance teams that is currently making the rounds performing for various clients.


Education
Kolej Bandar Utama/Central St. Martin

Diploma in Arts and Design

Kolej Damansara Utama

Diploma in Telecommunication Engineering

SMK Damansara Utama

SPM


Experience
Photographer/Video Producer

MIKE YIP STUDIO

Abood PLT

Procurement Services and Event Management

Digital Marketing Solutions

Abood Media Sdn Bhd


My Skills
Photography and Video Production
Brand Management and Solutions
Public Relations
Digital Marketing Solutions

14

Confirmed Bookings for 2018

4

Confirmed Destinations for 2018

6

Confirmed Dance Festivals for 2018

4

Talks Confirmed for 2018

WHAT CAN MY TEAM DO

Photography and Video Production

As our core business, this is what we are good at, capturing visuals that brings out the best for your brand.

Procurement Services and Event Management

Through Abood PLT, we specializes in helping brands in 2 big ways, providing a customized procurement solutions for their business needs. We also tailor make events for organizations from corporate training to roadshows and tournaments.

Social Media Marketing

Abood Media Sdn Bhd's core strenght in Digital Marketing Services focuses on Social Media Management and promotions.

Web Design

We also design and revamp websites as part of Abood Media Sdn Bhd's services.

Live Event Streaming Production

As part of a new offering from MIKE YIP STUDIO and partners, we also provides Live Streaming services for Events through dedicated sites or onto social media platforms.

Efficient

We pride ourselves at being good and efficient in what we do and we always try our best to deliver services that exceeds our client's expectations.

I also blogs

10 Facebook Ads Lessons Learned in 2019!



1. Do NOT have all your eggs in one basket

Something is going to break.. I Guarantee it!
If Facebook is the only traffic source you rely on, you are going to regret it.
Always have other traffic sources you can depend on.

2. Dig your well LONG before you are thirsty

I am referring to new ads.
Write them long before you need them.
Get them approved long before you need them.
Ad approvals have been a nightmare recently.

3. Make Use of the Algorithm

Facebook knows all sorts of stuff.
This includes what your best buyers have in common.
The Facebook algorithm will find and identify complex commonalities.
Make sure you leverage the heck out of Lookalike Audiences.
1% & 2% are Ideal.
Knowing your Audience LTV is even better.

4. Diversify Where You Get Traffic From

Something in Facebook is bound to break.
If you rely only on 1 traffic source you will tend to be disappointed.

5. Lifetime Budgets

Based on my personal experience, Lifetime Budgets reduced Cost Per Result compared to Daily Budgets.
By ALOT; as high as 25% to 50%!
I wish it wasn't so, but every test I have ever run proves this again and again.
Lifetime budgets are cheaper

6. Messaging

Its okay to go super ninja with your targeting.
But your biggest gains will come from your Ad Copy.
You HAVE to talk directly to your avatar.
Understand their deepest and darkest fears, the pain they go through in their daily life, their unrequited fantasies and dreams..

7. Comments Matter

Too many marketers do not manage the negative comments.
Unattended negative comments can really have a detrimental effect.
Just deleting them comments is not enough
Easiest way to moderate comments > select all trolls and complainers, hit delete comments and ban.
Problem solved!

8. Become Less Reliant on Facebook

Yes, I actually said it.

9. PPE

Social proof matters.
When you write a new ad, first run a PPE (engagement) Campaign to it.
Optimise for engagements.
Run to a warm audience where people will like, comment and share.
Once there is a lot of action on the ad, grab the post ID and pop it into a Conversion Campaign.
Boom!
High relevance score.
Low CPA.

10. Boring = Death

Facebook is an Entertainment Channel.
Be Interesting. Be Entertaining. Be Funny.
But. Never. Be. Boring.

BONUS:

Practice Yoga or Meditation
Or do something that can relaxes you.
Whatever that will calm you down.

Facebook will cause you to experience an emotional roller coaster if you let it.

Take a Chill Pill.

Want to know more?

Contact Us
MICHAEL YIP
fb.com/mikeyipdotcom
Kuala Lumpur, Malaysia

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