The Buzz on the big bad world of Social Media is on the design of the new Instagram logo and the new interface. A lot of people seem to complain about it and among Malaysians, even compared it to the horrendously cheap RM15,000 design for Kuala Lumpur.
Before Instagram had the iconic logo we're all familiar with, the app actually brandished a design that looked a lot more like a real camera, designed by CEO Kevin Systrom himself. Systrom said in 2011 that he changed the logo because it "had nothing to do with Instagram," and enlisted the help of one of the app's users, designer and photographer Cole Rise, to design a new one back in the fall of 2010.
Instagram has ditched its logo for a new purple, orange and pink icon, as well as redesigning its app to make its menus and background entirely black and white. The former logo, a retro brown and cream camera with a rainbow stripe that harked back to the iconic Polaroid cameras, was instantly recognisable, but has been radically changed. Instagram said the new design reflected how the app, bought by Facebook for $1 billion four years ago, had transformed since it was created.
When the app (which was originally called “Burbn”) first became popular, it was known largely for its photo filters and effects that gave images a retro edge. Many people would even take their photos from Instagram and put them on a different network such as Twitter or Facebook. But over the years it has become a massive social phenomenon in its own right, a major platform for celebrities and advertisers, as well as supporting videos, animations and drawings. The app now has more than 400 million users (based on this telegraph report).
“We've been inspired by all the ways the community has grown and changed, and we wanted to create something that reflects how vibrant and diverse storytelling on Instagram has become,” a spokesman said. Instagram’s supporting apps – Boomerang, Layout and Hyperlapse have also been given new designs with the same colour scheme.